EDUCATION
- UCLA | BA - Linguistics & Psychology | September 2003 - June 2007
- UCLA Extension | Courses in Mandarin, History & Economics | June 2007 – May 2008
- Randolph School of English | CELTA Certification | November 2008
CORE QUALIFICATIONS
Writing | Editing | Research | Web & Sales Copy
Keyword Research | Search Engine Optimization (SEO) | Digital & Email Marketing
White Papers | Outreach | Blog Content | Collateral Materials
Google Analytics | SEO Toolkit | SEMRush | WordPress | MailChimp | ActiveCampaign
PROFESSIONAL EXPERIENCE
Eternity Mart (GreenDropShip) | SEO Manager & Writer | Los Angeles, CA | June 2019 – Present
- Currently write the GreenDropShip blog, website copy, marketing emails, video content, press releases, and promotional materials. I also research Ecommerce trends to identify topics we can cover on the blog.
- Develop traffic-boosting SEO strategies with SEMRush, Google Analytics, Google Trends, & SEO Toolkit.
- Design email campaigns with MailChimp and ActiveCampaign that have high open and click-through rates.
- Traffic to the blog has increased approximately five times since I started writing for the company.
WeCampaign| Freelance Writer | Los Angeles, CA | April 2018 - May 2019
- Researched and wrote extensively about mental health, addiction, and recovery, including psychopharmacology, the current opioid epidemic, treatment, and drug abuse rates in various states and cities.
- Undertook original research using peer-reviewed studies from prestigious journals in medicine, health, and addiction studies.
- Wrote all content for B2C, so it was directed towards potential patients.
Cheef Botanicals| Freelance Writer | Los Angeles, CA | April 2018 - May 2019
- Composed blog posts and articles for a cannabis and CBD company.
- Topics focused on general health and wellness, including the use of CBD and cannabinoids for various conditions.
- Performed original research and built a reference library of cutting-edge peer-reviewed studies from prestigious medical and health journals.
- Followed SEO best practices to ensure high rankings in Google search results.
Capna Systems| Freelance Writer | Los Angeles, CA | April 2018 - May 2019
- Wrote all web copy, blog posts, press releases, video scripts, social media posts, and marketing materials for a cannabis extraction company.
- Worked closely with R & D to explain to potential customers how the company's proprietary ethanol extraction system worked.
- Researched and composed long-form blog posts on a variety of topics, including cannabis extraction, medical use for cannabinoids, terpenes, flavonoids, short-path distillation, falling film evaporators, and cannabis laboratory strategies.
- All content was B2B as we were marketing to cannabis companies that either wanted to build a new lab from scratch or were looking to pivot to ethanol extraction.
Tesla Media Group| Freelance Writer | Los Angeles, CA | April 2018 - May 2019
- Composed optimized content for various criminal/civil law firms and medical practices, including website copy, blog posts, and promotional materials.
- Focused on B2C content, so it was directed at potential plaintiffs and patients.
- Researched keywords according to SEO best practices and pitched blog ideas to the editor.
Golin Harris | In-House Writer | Los Angeles, CA | February 2011 – June 2013
- Composed blog posts, white papers, press releases, and collateral materials in both print and web form.
- Targeted voters, special interest groups, labor unions, and newspaper editorial boards.
- Oversaw policy and opposition research and handled media relations, coalition-building, and strategy.
Language for Business | Instructor | Warsaw, Poland | January 2009 – January 2011
- Taught business and legal English to senior executives at PKO Bank of Poland in one-on-one lessons and with my own materials.
- Topics included finance, business administration, accounting, finance, and development in the EU.
Burnside & Associates | In-House Consultant & Writer | Los Angeles, CA | May 2007- June 2008
- Coordinated communications for developments at the Beverly Hilton hotel and NBC Universal.
- Created collateral materials for coalition-building and handled media outreach.
West Olive Medical Group| Writer | Merced, CA | June 2001 - August 2003
- Assisted health care practitioners in composing documents related to medical insurance coverage, disability or social security claims, and medical evaluations.
- Created comprehensive patient treatment histories.
- Researched corporate or state insurance policies to assist in composing documents.